Ghent wants to attract conference organisers again after the corona crisis. The city has seen an increasing number of overnight stays of conference tourists in recent years and aims to revitalise that trend with an additional marketing budget of €140,000. Conferences are an important business for Ghent, with visitors spending money in town and acting as ambassadors for Ghent as an attractive destination after their stay. You can read more here
Contact: Els Uytterhoeven
Conference tourism is a type of travel in which people travel to a similar location for corporate meetings and events. It produces substantial annual revenue for the countries that host such gatherings.