Vilnius – Mask Fashion Week

Mask Fashion Week opening ceremony in Vilnius. Photo by Go Vilnius

The streets of Vilnius are currently dotted with giant photos of people wearing protective masks made in creative way. The images are part of a new project called Mask Fashion Week, which drew its inspiration from members of a Facebook group known as Mask Your Fashion. Unlike a traditional fashion week, the project is open to everyone: the city streets have become a runway. While still adhering to safety recommendations, audiences are invited to travel the Mask Fashion Week route through the city by foot or in their cars and reflect on the role and look of the new accessory that has unexpectedly become part of our day-to-day lives. The city’s outdoor advertising stands now feature photos of masked project participants with the slogan ‘Creativity Cannot be Masked’. You can read more here