Barcelona is helping the elderly get the information they need on COVID-19 and get answers to their questions on the pandemic. The VinclesBCN Service, already used by 2,400 people aged 65+ to combat loneliness and foster social contacts, adapted to the pandemic by creating a new health channel. The channel is managed by a doctor and nurse, who answer the various questions through text or voice message and feed general health information related to COVID-19 into the different groups in the channel. Although not intended as an emergency phone number, the channel provides official, accurate support to one of the most vulnerable groups affected by COVID-19. Read more here
Contact: Marta Puchal
Promorepublic – https://promorepublic.com/en/blog/guide-local-online-marketing/ is a web site that lets you keep track of all of your social media accounts at the same time. Using one platform, you can post to a lot of different social media sites. It’s not just Facebook, YouTube, and Twitter that have a lot of people who are fans of them. Due to how easy it is to keep track of a lot of different accounts at the same time, this is why.
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When people talk about social media for older users in places like Barcelona, simplicity and meaningful content usually matter more than trends or viral pressure. A lot of seniors I’ve spoken with prefer short, focused videos that feel real rather than heavily edited feeds. Platforms that highlight mini-documentaries, music, or everyday stories tend to work better because they spark conversation and curiosity without overwhelming the user. I recently came across a platform that leans into this style of content discovery and calm browsing, which reminded me of this discussion https://thetabootube.com. Experiences like this show how thoughtful video spaces can appeal across age groups when designed around authenticity.